Government e-Marketplace · GeM

GeM registration: free to join, ₹5 lakh crore of orders a year

Central ministries must buy through the Government e-Marketplace whenever what they need is listed there, and Gujarat’s procurement policy points state buyers to it too. Seller registration is free, the caution-money deposit has been abolished, and orders up to ₹10 lakh carry no GeM charge. What wins orders is a clean profile, the right category — and, for manufacturers, vendor assessment.

20+ years in Gujarat incentives300+ projects99% filing success

In FY 2025-26 micro and small enterprises won 68% of GeM orders and 47.1% of their value; GeM’s charge is nil up to ₹10 lakh and never above ₹3 lakh an order.

  • ₹0to register — and no caution money
  • ₹10 lakhorders up to this value pay no GeM charge
  • 25%central purchase target from MSEs
On this page
  1. What GeM is
  2. Who can sell
  3. Documents
  4. Charges
  5. Worked examples
  6. Vendor assessment
  7. MSE benefits
  8. How to register
  9. Pitfalls
  10. FAQ
  11. Sources
The basics

What is GeM, and who has to buy on it?

The Government e-Marketplace (GeM) is India’s online public procurement portal. Under rule 149 of the General Financial Rules, 2017, central ministries and departments must buy goods and services that are available on GeM — at any value. The value only decides how they buy: direct purchase up to ₹50,000, the lowest of at least three manufacturers’ offers up to ₹10 lakh, and a bid or reverse auction above ₹10 lakh.

Rule
General Financial Rules, 2017, rule 149 — limits as revised by the Department of Expenditure on 10 July 2024.
Up to ₹50,000
Direct purchase from any seller meeting quality, specification and delivery.
₹50,000 to ₹10 lakh
From the seller with the lowest price among at least three different manufacturers.
Above ₹10 lakh
Bid or reverse auction on GeM, awarded to the lowest compliant offer.
Size of the market
Over ₹5 lakh crore of orders in FY 2025-26; ₹5.4 lakh crore in FY 2024-25.
Who sells
25.45 lakh sellers, including 12.25 lakh micro and small enterprises (August 2026).
Gujarat buyers
Gujarat’s State Procurement Policy 2024 requires state procuring entities to buy goods and services through GeM.

What Gujarat sells on GeM. Government buyers order the same things Gujarat’s clusters already make.

  • Rajkot — pumps, motors, castings
  • Ahmedabad — pharma, engineering, electricals
  • Surat — textiles, uniforms
  • Vadodara — electrical equipment
  • Morbi — tiles, sanitaryware, clocks

What changed in 2025-26

  • Caution money is abolished for all sellers and service providers; earlier deposits can be withdrawn from the seller dashboard.
  • GeM charges (Revenue Policy v1.6, from 26 August 2025): nil on orders up to ₹10 lakh and before a seller’s orders reach ₹20 lakh in the year; 0.30% above that, never more than ₹3 lakh an order.
  • Vendor assessment moved to RITES Ltd under Vendor Validation Policy v5.0 (25 September 2026), with fees from ₹871.61 plus GST; mandatory for manufacturers, optional for resellers.
  • Aadhaar is optional: the authorised person can verify with a personal PAN instead.
  • GeM Suvidha Kendras are being piloted through the CSC network in states including Gujarat, to help sellers with registration, assessment and catalogues.
Eligibility

Who can sell on GeM

Any legal entity: a proprietorship (including an HUF), partnership firm, LLP, company, trust, society or government entity. The primary user who registers must be a director, partner or proprietor. Manufacturers that want to sell as the original maker must pass vendor assessment; resellers and service providers can sell within the categories that allow them.

Can register

  • Manufacturers (OEMs) — with vendor assessment, or an exemption such as a BIS licence for the category
  • Resellers, where the category allows sellers other than the OEM
  • Service providers of any constitution
  • Startups and MSEs — with their DPIIT recognition and Udyam registration for the benefits

Watch out

  • Categories reserved for validated OEMs: resellers cannot list there
  • Traders do not get the central MSE purchase preferences
  • Bidding needs verified ITRs once the entity is more than 24 months old
  • Registration fails if the Aadhaar name does not match the ITR signatory
Documents

What you need to register

Registration is online and free. Keep these ready; the portal validates them against PAN, MCA, ITR, Udyam and bank records.

  • Aadhaar with its linked mobile, or personal PANof the director, partner or proprietor
  • Business PANand date of incorporation; CIN for companies
  • Income tax returnslast three years — needed to bid if the entity is over 24 months old
  • Bank account and IFSCfor payments
  • GSTINnot needed to register; needed to bid above the GST threshold
  • Udyam registrationfor MSE benefits
  • DPIIT recognitionfor startup benefits
  • Official email addressfor alerts and orders

Most registrations stall on one thing: the name on the Aadhaar used to register must match the authorised signatory in the entity’s income tax return. Fix the mismatch before you start.

Charges

What GeM costs a seller

Registration is free and the caution-money deposit has been abolished. GeM’s charge applies only to larger orders, after a seller’s orders in the financial year cross ₹20 lakh: 0.30% of orders above ₹10 lakh, capped at ₹3 lakh, plus a one-time ₹10,000 annual milestone charge. Taxes are extra.

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GeM charges for sellersGeM Revenue Policy v1.6, effective 26 August 2025; amounts exclude taxes
ItemChargeWhen it applies
Seller registrationFreeAlways
Caution moneyAbolishedNo deposit for any seller
Orders up to ₹10 lakhNilEach order of ₹10 lakh or less
Orders above ₹10 lakh, below ₹10 crore0.30%After the seller’s orders in the year cross ₹20 lakh
Orders of ₹10 crore and above₹3 lakh flatAfter the ₹20 lakh threshold
Annual milestone charge₹10,000Once a year, when the seller’s orders reach ₹20 lakh
Rate-contract orders0.30%, up to ₹3 lakhAny value

The charge is due within 15 days of the award, before the first invoice or by the first delivery date, whichever is earliest; an unpaid charge suspends the account until it is paid.

Worked examples

GeM orders and charges in numbers

Five orders, from a direct purchase to a ₹25 crore bid: how the buyer buys at each value, and what GeM charges the seller. Amounts exclude GST on GeM’s charges.

Direct purchase

Pump maker, Rajkot

A central government office orders a ₹40,000 monoblock pump straight from the catalogue.

  • How the buyer buysDirect purchase — up to ₹50,000
  • Order value₹40,000
  • GeM charge₹0

At this value the buyer can order from any seller that meets quality, specification and delivery — a complete, well-priced catalogue is what gets picked.

L1 · up to ₹10 lakh

Uniform maker, Surat

A central department orders ₹8 lakh of uniforms: it compares offers from sellers of at least three different manufacturers and buys from the lowest.

  • How the buyer buysLowest of at least three manufacturers’ offers
  • Order value₹8 lakh
  • GeM charge₹0

Orders of ₹10 lakh or less carry no GeM charge. On L1 orders price decides: offers must stay at least 10% below MRP.

Crossing ₹20 lakh

Electrical panel maker, Vadodara

With ₹15 lakh of GeM orders so far this financial year, the unit receives an ₹8 lakh order that takes the year past ₹20 lakh.

  • Transaction charge₹0 — the order is ₹10 lakh or less
  • Annual milestone chargeDue now, once for the year
  • GeM charges on this order₹10,000

The ₹10,000 milestone charge is levied once a financial year, when the seller’s orders reach ₹20 lakh. From then on, orders above ₹10 lakh carry the transaction charge.

After the ₹20 lakh mark

Electrical panel maker, Vadodara

Later the same year, with ₹23 lakh of orders already, the unit wins a ₹50 lakh bid.

  • 0.30% of ₹50 lakh₹15,000
  • Annual milestone chargeAlready paid this year
  • GeM charge on this order₹15,000

Due within 15 days of the award, before the first invoice or by the first delivery date, whichever is earliest.

₹10 crore and above

Engineering firm, Ahmedabad

A ₹25 crore reverse auction, won late in a year in which the firm has already crossed ₹20 lakh of orders.

  • 0.30% of ₹25 crore would be₹7,50,000
  • Orders of ₹10 crore or moreFlat ₹3 lakh
  • GeM charge₹3,00,000

No order pays GeM more than ₹3 lakh, whatever its value.

Vendor assessment

Vendor assessment: who needs it and what it costs

Under GeM’s Vendor Validation Policy v5.0 (from 25 September 2026), vendor assessment is done by RITES Ltd. It is mandatory for manufacturers (OEMs) of products and optional for resellers. It has a desktop stage for everyone and a video assessment of the factory for OEMs, is expected to take 15 working days, and is valid for three years.

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Vendor assessment feePaid to the vendor validation agency (RITES Ltd), plus GST
Seller’s annual turnoverFee
Up to ₹20 lakh₹871.61
₹20 lakh to ₹1 crore₹1,743.22
Above ₹1 crore₹3,486.44
Exemptions
Including OEMs with a valid BIS licence for the category, specified government entities, and KVIC, TRIFED, Coir Board and similar bodies.
Large sellers
Sellers with turnover above ₹500 crore must now apply too.
Renewal
Apply for a fresh assessment at least two months before the report expires.
Why it pays
A valid assessment also exempts you from bid security (EMD) for that product.
MSE and startup benefits

Preferences for MSEs, women-owned firms and startups

For central buyers, the Public Procurement Policy for MSEs requires 25% of annual purchases from micro and small enterprises — including 4% from SC/ST-owned and 3% from women-owned MSEs. An MSE within L1 + 15% can match the lowest price and supply up to 25% of the tender. State buyers follow their own policies; Gujarat’s gives purchase preference to Class-I Gujarat MSEs.

Bid security (EMD)
Not charged on GeM bids under ₹5 lakh. MSEs with Udyam that make the offered product, and DPIIT-recognised startups, are exempt (GFR rule 170).
Turnover and experience
Can be relaxed for startups (GFR rule 173) and MSEs; on GeM the buyer chooses this bid by bid.
Reserved items
358 items are reserved for purchase from MSEs by central buyers.
Traders
Traders and distributors are excluded from the central MSE preferences.
Payment
GeM’s terms: 100% within 10 days of the consignee’s receipt-and-acceptance certificate and the online bill.
Late payment
Under section 16 of the MSMED Act, Udyam-registered manufacturing and service MSEs can claim compound interest at three times the RBI bank rate after the agreed date — 45 days at most.

Women-led MSEs have won over ₹99,000 crore of GeM orders since launch, and startups over ₹65,000 crore (PIB, August 2026).

Process

How to register on GeM, step by step

Register the organisation, complete and validate the profile, get vendor assessment if you manufacture, list in the right categories, and start bidding.

  1. Register the organisation

    The director, partner or proprietor registers with Aadhaar or personal PAN, and verifies the business PAN.

    Day 1
  2. Complete the profile

    Add ITRs, bank account, GSTIN, Udyam and DPIIT details, offices and key persons, and clear every validation.

    Week 1
  3. Vendor assessment (manufacturers)

    Apply to RITES Ltd: documents first, then a video assessment of the plant. Expected in 15 working days.

    Weeks 1–4
  4. List products or services

    Choose the exact category, get brand approval where needed, and publish catalogues — offered at least 10% below MRP.

  5. Bid, supply and get paid

    Take direct orders, bid in your categories, deliver, and invoice online once the buyer issues the acceptance certificate. Payment is due within 10 days.

Pitfalls

Why GeM sellers get no orders — or get suspended

  1. Name mismatch.Aadhaar name and ITR signatory differ, so PAN validation fails.
  2. Wrong category.Buyers search by category; listings in the wrong one are removed, and orders on them are void.
  3. Selling as an OEM without assessment.Categories for validated OEMs stay closed until the assessment is done.
  4. Prices that do not hold.Offers must be at least 10% below MRP, and a price can be raised only 30 days after the last change.
  5. Stale profile.Changes must be updated on GeM within 7 days, or the account can face action.
  6. Unpaid GeM charges.The account stays suspended until the charge is paid.
FAQ

GeM registration: questions we get asked

Is GeM registration free?

Yes. GeM charges no fee for seller registration, and the caution-money deposit has been abolished for all sellers and service providers.

Is buying on GeM mandatory for government departments?

For central ministries and departments, yes: under rule 149 of the General Financial Rules, 2017, procurement of goods and services available on GeM is mandatory. Gujarat’s State Procurement Policy 2024 also requires state procuring entities to buy through GeM.

What does GeM charge on an order?

Nothing on orders up to ₹10 lakh, and nothing until a seller’s orders in the financial year reach ₹20 lakh. After that, 0.30% of orders above ₹10 lakh and below ₹10 crore, a flat ₹3 lakh on orders of ₹10 crore or more, and a one-time ₹10,000 annual milestone charge. Taxes are extra.

Who does vendor assessment on GeM now?

RITES Ltd, as GeM’s vendor validation agency under the Vendor Validation Policy v5.0 effective 25 September 2026. It is mandatory for manufacturers of products and optional for resellers.

How much does vendor assessment cost?

₹871.61 for turnover up to ₹20 lakh, ₹1,743.22 up to ₹1 crore, and ₹3,486.44 above ₹1 crore, plus GST, paid to the agency. The report is valid for three years.

Is Aadhaar mandatory for GeM registration?

No. The authorised person can verify identity with Aadhaar and its linked mobile, or with a personal PAN.

Do we need GST registration to sell on GeM?

Not to register. GeM asks for a GSTIN to bid once a business is above the GST threshold.

How soon do GeM buyers pay?

GeM’s terms provide for 100% payment within 10 days of the consignee’s receipt-and-acceptance certificate and the online bill, for central and state buyers alike.

Do MSEs have to pay earnest money (EMD) on GeM?

No bid security is taken on GeM bids under ₹5 lakh. Above that, MSEs with Udyam registration that manufacture the offered product, DPIIT-recognised startups and sellers with a valid vendor assessment are exempt; some state buyers limit the MSE exemption to their own state’s MSEs.

Can a trader register on GeM?

Yes, as a reseller in categories that allow it. Traders do not get the central MSE purchase preferences, which are for manufacturing and service enterprises.

Sources

Rules and official sources

This page follows the General Financial Rules, GeM’s own terms and policies, the MSE procurement policy and PIB releases, all read in full or quoted from the official text.

OFFICIALDepartment of Expenditure · PDF

General Financial Rules, 2017

Rule 149: GeM mandatory for central buyers; rule 170: bid security; rule 173: startup relaxations.

Read the rules
OFFICIALGeM · 26.08.2025

GeM Revenue Policy v1.6

Transaction charges, the ₹20 lakh threshold and the annual milestone charge.

Read the policy
OFFICIALGeM · 25.09.2026

Vendor Validation Policy v5.0

RITES Ltd as the agency, who must be assessed, fees, timelines and exemptions.

Read the policy
OFFICIALGeM · v1.27

GeM General Terms and Conditions

Registration rules, payment within 10 days of acceptance, bid security and offer prices.

Read the terms
OFFICIALDC-MSME FAQ · 2022

Public Procurement Policy for MSEs

The 25% target, sub-targets for SC/ST and women, L1+15% price matching and reserved items.

Read the FAQ
OFFICIALIndustries Commissionerate

Gujarat State Procurement Policy 2024

GeM for state procuring entities, the 25% MSE goal and purchase preference for Gujarat MSEs.

Read the policy

Notes. GeM revises its terms often; the latest versions on the portal prevail. Gujarat policy details are from the official policy text and its implementation guidelines.

We register you on GeM, get the profile and vendor assessment through, list you in the right categories, and support your first bids.

  • Registration and profile validation
  • Vendor assessment with RITES
  • Category mapping, brand approval and catalogues
  • Bid support and post-order compliance
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Prepared by the NeoApex Saver advisory teamNeoApex Saver Pvt Ltd (formerly Apex Consultants) is a Gujarat government-incentive advisory based in Ahmedabad and Gandhinagar, led by Ashish Shah, Managing Director. Figures on this page are from GeM, the Department of Expenditure, PIB and the Government of Gujarat; the worked examples are ours.Last reviewed 6 October 2026 · Report a correction

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